Who: Public Relations Marketing Professional Hometown: Tustin, CA Influences: Man Ray, Ray Bradbury, Guns 'n Roses, drive-in theaters & bucking broncos Alter-Ego: Wonder Woman – minus the tacky strapless unitard.
Let's get real. The agency is headed the way of the dinosaurs. True value can be placed in the individual and their network of professional contacts. Real ROI begins HERE.
Named one of Pasadena's "Top 40 Under 40" in 2009, my primary role as a public relations marketer is as a buzz builder for new products, industry breakthroughs and corporate activity. High-profile companies I've represented include NewPage Corp., North America's leading manufacturer of coated paper; Ecover, worldwide manufacturers of ecological soaps and detergents; Mintek Digital, makers of Consumer Reports-preferred digital AV entertainment devices; Alacer Corp., marketers of the popular energy drink mix Emergen-C; 4Kids Entertainment, producers of Yu-Gi-Oh! and the Teenage Mutant Ninja Turtles and the Toyota Prius.
I am a graduate of California State University of Long Beach and an active member of the Public Relations Society of America. I enjoy guest lecturing at college campuses in and around Los Angeles and New York. Recently, I was asked to contribute my expertise to the university textbook Marketing Public Relations by Gaetan T. Giannini. Published by Pearson Prentice Hall, Marketing Public Relations is the first text to teach public relations through the lens of marketing. It is available now for $93.33.
