B-TO-B Marketing

According to a Capgemini study of consumer buying behavior in their study “Cars Online 9/10” 90% of us of consumers today use the Internet to research vehicles, up from 61% in 2005.

The study reports “the ability to interact online and hold real-time discussions with automotive experts or other consumers in-market is an important trend, which grew strongly this year.”

And no single provider of digital marketing is better poised to deliver the tools that make real-time talk, mobile marketing and lead generation than Dealer.com, the globe’s leading provider of online marketing tools to the automotive industry. With a 60% share of this market, chances are, your last car purchase was influenced by one of their client websites, SEO or deep-linking strategies that brought you to the dealership where you eventually purchased your car.

And with the automotive industry in such peril over the last 5 years, OEMs and dealership franchises have had to ferret out better and more cost-effective ways of reaching their target market to turn leads into sales. Dealer.com, whose clients include Toyota, Subaru and Acura, repots almost a 20% conversion rate – that’s nearly double the national rate accounting for all car sales (Dealer.com managed and not). With such tremendous return on investment, at a cost one half of that of traditional print, radio and TV advertising, could Dealer.com be a hero of the auto retail industry?  They could. And the media is starting to take notice of this significant trend as reported in Target Marketing Magazine's "Nuts & Bolts - Case Study: Dealer.com is a video star." Read on!

Other related articles:

"Acton's Actions Pay Off" Chief Marketer

What’s more, Dealer.com is just the sort of progressive, sustainably conscious company investors are looking for. Dealer.com’s heroic work in the auto retail business is underscored by their commitment to the triple bottom line – people, planet, profit. Read all about what makes Dealer.com a fantastic place to work in this MSN Careers story.

"Success Stories: I Found a Job..." MSNCareers/CareerBuilder.com