Experiential Public Relations Marketing
High-touch events – interacting 1-on-1 with your customer is very important in turning a trial-user into a loyal brand advocate. Call it event coordination or guerilla marketing, what it really is is experiential public relations marketing – creating a positive experience around your product that encourages its consumption.
Viral Video & Podcasting
The role of a public relations professional is changing with the emergence of new media conventions and changing the way the press and your customers receive a brand's message. To remain a marketplace leader, we must remain ahead of the technological curve. We can conceptualize, write and produce viral videos and podcasts to help you reach your target audience directly. See the "On Paper" podcast series.
Social Content Networking
MySpace. Facebook. Twitter. Huh? I know, it’s enough to make your head spin. But with my team's help, we can guide you toward comprehensive understanding and employment of these tools to help increase your reach to your stakeholders.
Media Relations
Traditional PR? Yeah, we do that too. Press kit development, news release writing, wire distribution, press outreach & placement. Whether it's IdealBite, Better Homes & Gardens or Oprah you want to see yourself in, we have the media contacts to help you get there.